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A socially enabled app concept to grow skateboarding in China.

CONVERSE

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LOCAL GROWN

This activation primary function is to grow the local skateboard industry by unearthing local skate spots & growing local skate talent through exposure. The functions of the platform satisfy two constant motivations behind skaters, finding spots to skate & getting recognition.

01
IntroDuction

Mobile content is fluidly pushed back and forward to social media platforms & a branded microsite.

Discovery
02

Find spots to skate, add & share new spots to skate & rack up skate hours for prizes.

ADD NEW SPOTS TO SKATE

Easily add & share new potential skate spots with location based services.

FIND SPOTS TO SKATE

Find spots to skate around you using google maps. Get directions, estimated travel time, detailed information & skate spot pictures.

MOST UNEARTHED SPOTS

Every month free product is flowed to the skaters that unearth the bestskate spots

RACK UP SKATE HOURS

Check in to let skaters know where you are & rack up skate hours.

MOST FREQUENT SKATING

Every month free product is flowed to the skaters that skate the most.

02
Recognition

Get recognition with on the go editing, location based media & monthly prizes.

ON THE GO EDITING

Edit, trim, add effects, music & personalised titles where ever and whenever you like.

BASIC EDITING RESULT

On the go editing automatically adds in the consumers name along side company branding in a tasteful and unobtrusive way.

MONTHLY PRIZES

Your edited pictures & videos are uploaded to the social platforms of your choosing. Netizens start viewing your media, providing data for the monthly prize charts.

LOCATION BASED MEDIA

View videos & pics at exact locations, or upload your own media directly through your personal library.

REwards
04

Flow the product in the right direction.

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