Taking the well established Microsoft Store concept to China was no easy task. Our primary challenge was to outshine the myriad of well established channels selling non-genuine products at heavy discounts.
Remove the fakes, trash the clutter & forget the broken promises that have slowed you down. Because today, there’s a new way, a faster way, a way that’ll cleanse what you think you know. Now take a deep breath, restart, start with harmony, with speed, security & support. The Microsoft Store has arrived.
Working closely with Accenture & the Microsoft team we established a 3 tiered approach. Each tier served a purpose to fill a void left by another, be it providing hands-on experience with products sold in e-commerce or creating an official channel to sell signature products.
PUTTING THAT THINKING INTO MOTION.
Once we had developed the series of iconic graphics we started to develop the motion concept shown above, its fluid style melds the products key selling points whilst speaking of the harmony & enhanced performance of Signature PC's.
APPLYING BRAND THINKING TO T-MALL COMMERCE.
We injected heavy usage of lifestyle pictures, the imagery worked well as an introduction to each forthcoming product category and injected a layer of associate-able warmth into Microsofts signature Metro style.
THE MORE LOVE WE PUT IN, THE MORE TRUST WE EARNED.
Designing for T-mall commerce doesn’t leave much room for flexibility on product landing & product detail pages. Part of our strategy of earning trust with consumers was executed by creating highly crafted and detailed product images for these pages, something that uncertified stores would never invest time & effort doing.