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A SELF INITIATED PRODUCT DESIGN, LED BY GUERRILLA MARKETING.

PERSONAL PROJECT

What started out as a public guerrilla art project gained momentum to become a interactive home-ware and went on to be exhibited in international design fairs. The project spanned from product development, marketing, exhibition design and a social platform.

FOREVERMORE

There was a time when your written words mattered... They were stored, treasured & relived. Those times are gone, replaced by disposable messages that disappear into the digital abyss. We created a product to immortalise those memories and keep them forevermore.
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01
Introduction

Starting from the ground up to have messages live in the real world.
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Beyond conceptualising the product & working through the various manufacturing hurdles, we created a strategy to validate the products worth & promote it with near zero investment.

Promote
Content
EXHIBIT
Kickstart
Platform
submit
inspire
purchase
product
Inspired by SMS
Six interchangeable sizes
Modular connections
Interchangeable lettering
For daily communications
& memories forevermore
Platform
02

A platform to immortalize your memories.
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Our home base was not created to purely inform consumers about the product, it served to inspire the possibility of messaging, capture submissions & drive purchase of your own or other peoples memories.

Anomorphic header
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Creating and dynamic connection between the Logo & URL with on-scroll functionality.
Blended slider / carosel
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Taking the a ‘best of both worlds’ approach to our bespoke slider gives users a taste of whats to come.
Value added roll overs
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Enhancing information in digest-able chunks based on consumers interest in any given piece of content.
ANOMORPHIC HEADER
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Creating and dynamic connection between the Logo & URL with on-scroll functionality.
BLENDED SLIDER / CAROSEL
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Taking the a ‘best of both worlds’ approach to our bespoke slider gives users a taste of whats to come.
Value added roll overs
–
Enhancing information in digest-able chunks based on consumers interest in any given piece of content.
03
Content

Generating interest with guerrilla art installations.
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Submissions from our platform were used as content for a series of street art installations spanning 4 continents, widening the gap of talk-ability from product design into lifestyle and beyond.

Kickstarter
04

A late night stroll through New York City.
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Wanting to show first hand the immortality of messages in the real world, we rendered our manifesto across the streets of Manhattan, filming the process to explain our product for the purpose of our Kickstarter campaign.

05
Design Tide

Exhibiting in Tokyo with the words best designers.
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We were delighted at the invitation to exhibit at DesignTide Tokyo in 2011. Being Tokyo Design Weeks most exclusive exhibition gave us a chance to gauge our products popularity amongst the public, media & perspective retailers.