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AN APP CREATING A VALUE ADDED SERVICE USED in CROSS MARKETING.

METLIFE

MetLife was tasked with launching their recently developed Infinity app across the Asian markets. We created a launch plan & assets that was both informative and emotional to inspire whist closing barriers around the apps functionality.

MESSAGES FOR TOMORROW

Most of us live in the here and now. We live in the moment, we share in the moment & leave little time to plan the path ahead of us. Our memories and life’s stories fade away with our mortality, MetLife Infinity turns your memories of today into messages for tomorrow.
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01
Introduction

Cross marketing through a value added service.
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Non alarmist strategies have always made Life insurance a tricky one to market. The lead collection behind MetLife Infinity held a dual purpose; 1) Collect leads to harvest for potential new customers & 2) Close deals for for leads already collected through the apps value added service.

Close deals
through value
added service
Collect leads
through cross
marketing
PRIVATE
NETWORK
PRIVATE NETWORK — Not for acquaintances like other networking sites. Infinity is a secure network to share the important things that matter.
DIGITAL
KEEPSAKE
DIGITAL KEEPSAKE — Devices are lost & email platforms are closed. Infinity can be trusted to store all your personal & sensitive documents for eternity.
SCHEDULED
MESSAGING
SCHEDULED MESSAGING — Be there even when your not, or you forgot. Infinity delivers videos, photos & written messages to the ones you love.
Launch film
02

Creating an emotional product demonstration.
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Our launch film shows consumers how the Infinity app creates windows through time, connecting a family through multiple generations via the milestones in one persons life.

03
Messaging

Closing barriers through descriptive communication.
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Harnessing local insights and the apps end benefits we created a series of descriptive headlines focussing on scenarios that extended the apps usage into our daily lives.

For all those passed down treasures, that the whole family should enjoy.
For sharing those intimate moments, that aren’t for everyone's eyes.
For all those precious birthdays, that are all too often forgotten.
For when your travelling overseas, & you need your documents on hand.
For passing on the knowledge, that was passed down to you.
For all the things undone & all the words left unsaid.
marketing
04

Promoting Metlife through cross promotions.
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A small push in traditional marketing was created and validated through multiple KPI's. Site visits / downloads could be validated easily through analytics & MetLife awareness & appreciation data would be collected through a series of focus groups.

DIGITAL KEEPSAKE – FOR ALL THE PASSED DOWN TREASURES, THAT THE WHOLE FAMILY SHOULD ENJOY.
PRIVATE NETWORK – FOR PASSING ON THE KNOWLEDGE, THAT WAS PASSED DOWN TO YOU.
SCHEDULED MESSAGING – FOR ALL THOSE PRECIOUS BIRTHDAYS, THAT ARE ALL TOO OFTEN FORGOTTEN.
05
Platform

Using celebrity to inspire consumer usage.
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Its no secret that large numbers of the public take great pleasure in the personal lives of celebrities, our social strategy revolved around a tier 1 celebrity uncovering & sharing old family heirlooms via Infinity and her existing social media fan base.

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Platform
06

A destination for the full story to come together.
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Nearly all promotions were based on only one of the apps end benefits, consumers wanting more information could visit our information page to get the full story on the apps infinite usages.