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A collection of Design & Art Direction created over the years.

BACKGROUND

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DESIGN & ART DIRECTION

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Converse Skateboarding Activation
01

Local Grown.
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The goal behind this proposal is to grow the local skateboard industry by unearthing local skate spots & growing local skate talent through exposure. The functions of the platform satisfy two constant motivations behind skaters, finding spots to skate & getting recognition.

Section 1: Find spots to skate, add & share new spots to skate & rack up skate hours for prizes.

ADD NEW SPOTS TO SKATE
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Easily add & share new potential skate spots with location based services.

FIND SPOTS TO SKATE
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Find spots to skate around you using google maps. Get directions, estimated travel time, detailed information & skate spot pictures.

MOST UNEARTHED SPOTS
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Every month free product is flowed to the skaters that unearth the bestskate spots

RACK UP SKATE HOURS
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Check in to let skaters know where you are & rack up skate hours.

MOST FREQUENT SKATING
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Every month free product is flowed to the skaters that skate the most.

Section 2: Get recognition with on the go editing, location based media & monthly prizes.

ON THE GO EDITING
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Edit, trim, add effects, music & personalised titles where ever and whenever you like.

BASIC EDITING RESULT
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On the go editing automatically adds in the consumers name along side company branding in a tasteful and unobtrusive way.

LOCATION BASED MEDIA
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View videos & pics at exact locations, or upload your own media directly through your personal library.

MONTHLY PRIZES
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Your edited pictures & videos are uploaded to the social platforms of your choosing. Netizens start viewing your media, providing data for the monthly prize charts.

02
VOLVO GLOBAL BRAND PITCH

Designed Around You.
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Volvo y555 digital Launch
03

Just Like You.
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The idea is to create dynamically customised digital experience in the form of a ‘choose your own adventure’ novel. The twist is that your adventure is chosen for you through aggregate content taken from your Social Network platforms and input data.

You are not data, a number or a even a consumer, you are a person. A person With unique needs, tastes and fetishes that aren’t shared by all & usually only understood by few. At Volvo we understand & that’s why we build cars around you.

The y555 has been built for a new generation, a generation that is connected, has choices & can tweet text and talk at the same time. They want choice, They want it their way & they want it on demand, Just like you.

We live in the [city] [Country] [Suburbs]...
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Using ‘google maps’ we can create customised movies of their input location.

We Like choices... Just like you.
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Using ‘google street view’ we can create customised movies from eye level of their input location.

360 degree interactive test drive product demonstration.

Connecting ‘likes & dislikes’ ‘tweets’ and ‘groups’ with key word searches we can tailor the presentation & find a destination.

Interactive demonstration of various customised settings.

Because everyone wants it different...
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A little bit of quirk,
created by each market and dynamically played accordingly.

04
Stella Artios China Launch

Smart Move.
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ADIDAS SKATEBAORDING EVENT
05

Three Stripe Skate Hype.
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Because everyone wants it different...
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A little bit of quirk,
created by each market and dynamically played accordingly.

Because everyone wants it different...
—

A little bit of quirk,
created by each market and dynamically played accordingly.

LOCATION BASED MEDIA
—

View videos & pics at exact locations, or upload your own media directly through your personal library.

MONTHLY PRIZES
—

Your edited pictures & videos are uploaded to the social platforms of your choosing. Netizens start viewing your media, providing data for the monthly prize charts.